Nourishco has tied up with designer Masaba Gupta to stylize their entry into the flavoured water segment in India, launching their new product – Himalayan Orchard Pure. A non-carbonated, natural mineral water with 100% natural flavors and no preservatives, Himalayan Orchard Pure offers the purity of Himalayan and fresh flavours of fruit orchards in an attractive bottle.
Himalayan, India’s premium mineral water boasts that every drop of Himalayan natural mineral water filters through the layers of Himalayan rocks for twenty years, collecting natural minerals. To this fine water, 100% natural flavours are added to create Himalayan Orchard Pure. This new flavoured yet healthy product is an attractive option to those seeking healthier alternatives without compromising on sensory delight.
Himalayan has launched three flavours – Apple, Peach and Strawberry under Orchard Pure priced at Rs. 55 for a 500 ml bottle. The product will be available in Delhi NCR, Mumbai and Bengaluru through select modern retail and e-commerce outlets.
Designer Masaba Gupta has been the perfect fit with Nourishco to launch this new range of product as her designs resonate with the fruity flavoursome water. As a part of this collaboration, Masaba will be creating an exclusive collection for the upcoming Winter Festive edition of Lakmé Fashion Week inspired by the unique qualities of this water and its natural and flavorful freshness.
The launch event was a refreshing set up that reflected the raw and natural goodness of Himalayan Orchard Pure along with the vibrancy of Masaba’s fashion sensibilities. Guests were taken through the mesmerizing journey of every drop of Himalayan water that undergoes nature’s own filtration process for twenty years, collecting a fine balance of natural minerals along the way. Designer Masaba Gupta elaborated on her inspiration drawn from the new Himalayan Orchard Pure, which will reflect in the designs for her upcoming collection at the Lakmé Fashion Week Winter Festive 2017.
Speaking about this collaboration, we think it’s going to be an exciting affair at the fashion week and Orchard Pure will be a refreshing replacement for all the detox drinks we once believed in.